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商品編號： 9-613-001 出版日期： 2012/07/16 作者姓名： MacCormack, Alan;Dunn, Brian;Kemerer, Chris F. 商品類別： General management 商品規格： 22p 再版日期： 2014/04/03 地域： Canada;United States 產業： Telecom 個案年度： 2011 - 2012
商品敘述：
The case describes competition in the market for smartphones in the US, and the position of one player, Research in Motion (RIM) who manufacture the popular Blackberry line of products. Early in 2011, RIM is in trouble. Its stock price has plummeted, amidst poor business results, and its future as an independent company is in doubt. A new Chief Executive Officer, Thorsten Heins, must decide how to position the company for the future. The case allows students to understand the strategic dynamics in platform-based industries in general, and to explore more specifically how a firm that led the industry in 2007 could fall to earth so dramatically four years later. The case is based upon data and information from public sources.
涵蓋領域：
Information systems;Innovation;Product development;Mobile and wireless technology;Competitive strategy
相關資料：
Case Teaching Note, (5-614-041), 15p, by Alan MacCormack, Brian Dunn, Chris F. Kemerer
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